Whirlpool India expects double digit sales surge March 6, 2010
Posted by whirlpoolofindia in Air Conditioner, Microwave Oven, Refrigerator, Washing Machine, Whirlpool India, Whirlpool India News.Tags: air conditioners, home appliances, microwave, Refrigerator, Washing Machine
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Whirlpool of India Limited (WIL), the Indian arm of Whirlpool Corporation, is expecting to post a double digit growth rate by the end of this fiscal despite the economic downturn and increase its market share to more than 20 per cent in the Rs 9,000-10,000 crore domestic home appliances market by 2010.
The company will however adopt a quarter-wise product planning cycle instead of long-term strategy to achieve its target.
Speaking at the launch of its new range of fully automatic top loading and front loading range of washing machines called the Whirlpool Whitemagic range, which WIL launched to celebrate 100 years of its washing machine business, Shantanu Das Gupta, vice president-marketing, WIL said, ” We plan to increase WIL’s market share across the four categories of home appliances to 20 percent plus by 2010 with more emphasis on washing machines, air conditioners and microwaves where we are not as strongly positioned as in the refrigerator category.”
WIL claims at present to enjoy a market share of around 22 per cent in the refrigerator market which contributes around 55 per cent of the company’s turnover, 15 per cent in the washing machine market which contributes around 25 per cent of WIL’s turnover and 8-9 per cent market share in the microwave and air conditioner market
These four product categories constitute the ‘white goods’ market and is estimated to be worth Rs 9000-10,000 crore at present and grow by another Rs 1800-2000 crore more in another two years.
” We hope to achieve strong double digit market share in ACs, microwaves and washing machine category by 2010. Main focus will be washing machines where we intend to increase WIL’s market share from 15 to 20 per cent within next year to meet WIL’s overall objective of 20 per cent market share in home appliances market by 2010.” said Dasgupta.
The company invested Rs 15-20 crore ($ 4 million) in the new Whitemagic range of washing machine and plans to make an annual investment worth $ 15 million (Rs 50-60 crore) in product development in India.
The company launched 13 products in January and had more products for the current year.
“In the product development area the investment in India across all category will be in the region of $25-30 million in the next two years,” said Dasgupta.
IIPM Pune students visit to Whirlpool India February 9, 2010
Posted by whirlpoolofindia in Microwave Oven, Refrigerator, Washing Machine, Whirlpool India, Whirlpool products.Tags: Microwave Oven, Refrigerator, Washing Machine
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The students of IIPM Pune have visited Whirlpool India. It was one life time experience for the students. Rajendra Lagad from Whirlpool explained the innovative concept of production of home appliances in the factory situated in Pune.
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THE VISIT to Whirlpool India was one life time experience for the students of Indian Institute of Planning and Management (IIPM) Pune. Rajendra Lagad from Whirlpool explained the innovative concept of production of home appliances in the factory situated in Pune. He stressed on the various brands like Nihon, Singer, IGNIS, Newchime and Sanyo and exports it to countries like Japan, Sri Lanka, Malaysia, Nigeria, Pakistan, United States and many more countries around the globe.
The students were also told about Whirlpool’s new venture of getting into manufacturing of 440 litre of refrigerators. The plant in Pune is just into the production of washing machines, refrigerators and a small volume of microwave ovens. The plant now produces an average of 1100 refrigerators, 1100 washing machine and approximately 700 micro waves during every shifts.
