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		<title>World’s Largest Floral Carpet by Whirlpool India</title>
		<link>http://whirlpoolofindia.wordpress.com/2010/08/21/world%e2%80%99s-largest-floral-carpet-by-whirlpool-india/</link>
		<comments>http://whirlpoolofindia.wordpress.com/2010/08/21/world%e2%80%99s-largest-floral-carpet-by-whirlpool-india/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 11:10:04 +0000</pubDate>
		<dc:creator>whirlpoolofindia</dc:creator>
				<category><![CDATA[Whirlpool India]]></category>
		<category><![CDATA[Whirlpool India News]]></category>
		<category><![CDATA[World’s Largest Floral Carpet]]></category>

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		<description><![CDATA[The 14,400 sq.ft. floral carpet that was laid in Thrissur on Tuesday. The organizers claim it to be the largest in the World. In an attempt to create history and enter into the Limca Book of World Records, Whirlpool India, supported by the NGO, Goonj and city-based children make the World’s largest floral carpet on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whirlpoolofindia.wordpress.com&amp;blog=2437639&amp;post=38&amp;subd=whirlpoolofindia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_39" class="wp-caption alignnone" style="width: 470px"><a href="http://whirlpoolofindia.files.wordpress.com/2010/08/carpet.jpg"><img class="size-full wp-image-39" title="carpet" src="http://whirlpoolofindia.files.wordpress.com/2010/08/carpet.jpg?w=460&#038;h=307" alt="World Record Carpet" width="460" height="307" /></a><p class="wp-caption-text">World Record Carpet</p></div>
<p>The 14,400 sq.ft. floral carpet that was laid in Thrissur on Tuesday. The  organizers claim it to be the largest in the World.</p>
<p>In an attempt to  create history and enter into the <span style="text-decoration:underline;"><strong>Limca Book of World Records</strong></span>, <a href="http://www.whirlpoolindia.com">Whirlpool India</a>,  supported by the NGO, Goonj and city-based children make the <span style="color:#339966;"><strong>World’s largest  floral carpet</strong></span> on Tuesday at the Lulu Convention Centre here. The record breaking  14,400 sq.ft. floral carpet was created in three hours using 12.5 tonnes of  fresh flowers in the presence of the official from the Limca Book of World  Records.</p>
<p>The size of the previous largest floral carpet was 12,000 sq.ft.</p>
<p>As a part of the initiative Whirlpool donated a part of its sales during Onam to the NGO. Also, as a commitment to society, the company created multiple platforms to facilitate consumer participation in its wide-reaching social programme.</p>
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		<title>Kitchen chimney from Whirlpool India</title>
		<link>http://whirlpoolofindia.wordpress.com/2010/08/04/kitchen-chimney-from-whirlpool-india/</link>
		<comments>http://whirlpoolofindia.wordpress.com/2010/08/04/kitchen-chimney-from-whirlpool-india/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 06:09:24 +0000</pubDate>
		<dc:creator>whirlpoolofindia</dc:creator>
				<category><![CDATA[Kitchen Chimney]]></category>
		<category><![CDATA[Whirlpool India]]></category>
		<category><![CDATA[Chimney for kitchen]]></category>
		<category><![CDATA[home appliances]]></category>
		<category><![CDATA[hoods]]></category>
		<category><![CDATA[Kitchen Hoods]]></category>

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		<description><![CDATA[Kitchen plays an extremely significant role in every household. It is the place where food is cooked and Homemakers spend the majority of their time preparing meals for the family members. Kitchens might be of diverse shapes and sizes; however its purpose remains the same all the time. Kitchen Chimneys are a vacuum cleaner sort [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whirlpoolofindia.wordpress.com&amp;blog=2437639&amp;post=33&amp;subd=whirlpoolofindia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Kitchen plays an extremely significant role in every household. It is  the place where food is cooked and Homemakers spend the majority of  their time preparing meals for the family members. Kitchens might be of  diverse shapes and sizes; however its purpose remains the same all the  time.</p>
<p><a href="http://www.whirlpoolindia.com/Product.aspx?SubCatID=31&amp;PID=224"><img class="alignnone size-medium wp-image-34" title="Kitchen Chimney" src="http://whirlpoolofindia.files.wordpress.com/2010/08/kitchen-chimney.jpg?w=292&#038;h=300" alt="Kitchen Chimney" width="292" height="300" /></a></p>
<p><strong>Kitchen Chimneys</strong> are a vacuum cleaner sort of an appliance which has a mechanical system of generating air turbulence. Fairly alike to an exhaust fan, a chimney hurls air away from the cooking region making a low force/suction effect close to the cooking means. They are merely the finest object you can place in your kitchen to keep away all that grease and spices off your attire and face.</p>
<p>Though, an electric chimney is far more refined in nature. It has duct mechanism which supplies to channel the air course in a proficient way. Its exhaust fan has a great suction at its rear-end, the smolder does not have to search out directed all the way to the fan which is positioned at the peak end of the room.</p>
<p>The electric chimney is placed just over your cooking stove/hob and the smoke which understandably goes up, penetrates in the chimney automatically. Further the exterior part is also relatively outsize which makes evading of the smoke not a problem.</p>
<p>Electric Chimneys in India are nowadays pretty well-liked and on the go to build modular kitchens in India. As a Women spend the majority of her time in the kitchen and so if her environs are according to her taste and well-resourced, it would be extremely uncomplicated for her to carry out the work with a great deal of  satisfaction.</p>
<p>Fundamentally there are two kinds of kitchen chimneys at present found in the Indian Market: Baffle and Metal Grease Filter. Both of them have diverse utilities. Baffle filters have overlapped filters which suck the oil out with their utmost power. The Metal filters on the other hand have big openings which suck the grease in a fair way. Cleaning of baffle filters is unproblematic as they are screw fixed and can be simply taken out without any outside assistance and can be scrubbed with soap.</p>
<p>Chimneys are available with or without hood. Although we find may benefits of having <a href="http://www.whirlpoolindia.com/ProductListing.aspx?SubCatID=31">Kitchen hoods</a>. They do a great deal more than keeping the noxious waste away. As the polluted air is forced away due to the low pressure, the clean outdoor air acquires its place that makes a healthier living atmosphere. Size and power of hoods or fans for the kitchens should be chosen according to the size of the kitchen, energy efficiency and less noise. The good range hoods are able to facilitate in getting rid of the stickiness on the cabinets and kitchen racks because of the excess moisture and oil. These <a href="http://www.whirlpoolindia.com/">hoods</a> are furthermore a source of illumination as it encompasses a low voltage light.</p>
<p>The electric chimneys are an answer to your problem of making your kitchen and home a smokeless region. They are used to put in fresh air indoors by draining smell, smolder and extra smoke away from the kitchen.</p>
<p>There are many companies in the market with different range &amp; variety of kitchen hoods. Whirlpool of India is one of the leading manufacturer and marketer of major <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=10">home appliances</a> in India. It manufactures different types of kitchen hoods. The Variety of models is designed to suit the necessities of different classes of consumers and is highly appreciated in the market.  For more details and information you can visit our online portal <strong>whirlpoolindia.com </strong></p>
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		<title>Water Purifiers From Whirlpool India</title>
		<link>http://whirlpoolofindia.wordpress.com/2010/07/17/water-purifiers-from-whirlpool-india/</link>
		<comments>http://whirlpoolofindia.wordpress.com/2010/07/17/water-purifiers-from-whirlpool-india/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 10:42:05 +0000</pubDate>
		<dc:creator>whirlpoolofindia</dc:creator>
				<category><![CDATA[Water Purifier]]></category>
		<category><![CDATA[reverse osmosis water purifier]]></category>
		<category><![CDATA[ro water purifier]]></category>
		<category><![CDATA[water purifiers]]></category>
		<category><![CDATA[Whirlpool India]]></category>

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		<description><![CDATA[Uncontaminated and safe drinking water is essential for human health. That is why an array of technologies is used for eliminating adulteration, but they are awfully unsuccessful in eradicating the life threatening diseases and bacteria. This is a source of worry as more and more people are falling to water borne infections. In India, more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whirlpoolofindia.wordpress.com&amp;blog=2437639&amp;post=29&amp;subd=whirlpoolofindia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://whirlpoolofindia.wordpress.com"><img class="alignnone size-medium wp-image-30" title="RO-Water-Purifiers" src="http://whirlpoolofindia.files.wordpress.com/2010/07/ro-water-purifiers.jpg?w=300&#038;h=110" alt="Water Purifiers" width="300" height="110" /></a></p>
<p>Uncontaminated and safe drinking water is essential for human health.  That is why an array of technologies is used for eliminating  adulteration, but they are awfully unsuccessful in eradicating the life  threatening diseases and bacteria. This is a source of worry as more and  more people are falling to water borne infections.</p>
<p><strong>In India</strong>, more than 200 million people  have no access to uncontaminated water. They are enforced to drink from  the unhygienic watercourses and streams.  Particularly in India, the  scarcity is starting to distress life all over. Even as groundwater  resources are being drained to meet up industrial, rural, and private  requirements for uncontaminated water, at the same pace population is  also increasing constantly requiring more resources. High applications  of chemicals are established in a large proportion of the water with  fluoride, selenium, and arsenic being a few of the most damaging.  Further elements, such as chloride and nitrate are also intensifying.</p>
<p>When  it comes to home water purifiers the default option for a lot of people  is the <strong>reverse osmosis water purifier</strong>.  This technology is extensively used in bottled water, as it is very  effectual in eliminating the adulteration, hence giving it a very  satisfying flavor. Though, these days, RO water purifiers are move  stealthily into household as specifically made reverse osmosis water  filters are overflowing in the markets. The major theory following  reverse osmosis is the utilization of a porous covering to obstruct all  solute on one side leaving the solvent to surpass to the other side.  This results in water that is unpolluted and protected.</p>
<p><a href="http://www.whirlpoolindia.com/ProductListing.aspx?SubCatID=19"><img src="http://4.bp.blogspot.com/_jlOJRf4NEjA/TEGF2d47XDI/AAAAAAAAADw/FKV-l8nh13s/s320/Water-Purifier.jpg" border="0" alt="" /></a><a href="http://www.whirlpoolindia.com/product_details.aspx?catid=6"></a></p>
<p><a href="http://www.whirlpoolindia.com/product_details.aspx?catid=6">RO  water purifier</a> are favorable for ground water usage, or where water  is hard or saline.</p>
<p><strong>Advantages</strong></p>
<p>Reverse  osmosis water filtration is ecological. All through the procedure,  there is no creation of unsafe chemicals.<br />
It uses a reduced amount of  power.<br />
They are undersized.<br />
The filtered water has a nice taste  as reverse osmosis gets rid of the mineral deposits.</p>
<p><strong>Disadvantages </strong></p>
<p>The treatments  need massive quantity of water for a return of just 5 to 10 %.<br />
It  also takes extensive time to treat the water.</p>
<p>But prior to buying  any RO system, you must get the water tested to find out what kinds of  pollutants are present in it.</p>
<p>While water concerns are growing  everyday due to high level of contamination in various sources of  drinking water for household use, many people still depend on  conventional method of water treatment at home like <strong>straining, boiling, filtering with candle  filter etc</strong>.</p>
<p>These methods are not adequate for removal of  all contaminants and providing safe, fresh and good tasting water.</p>
<p>If  you are concern about your family’s health consider buying a <strong>WATER PURIFIER</strong></p>
<p><strong>How to choose a Water Purifier </strong></p>
<p>1.  Determine whether you are in the market for a simple water filter or a  water purification system. Filters (such as candle filter or on-tap  system) are designed to remove only physical impurities. Purification is  an in-depth, more thorough process that is designed to remove most of  the contaminants.</p>
<p>2.  Research branded water purification systems available in the market.  The most popular and effective methods are RO (reverse osmosis) water  purifiers and UV water purifiers.</p>
<p>3. Look into purchasing a reverse  osmosis (RO) water purification system for the most effective removal of  bacteria, viruses, heavy metals, and other contaminants. An RO system  is an expensive solution, but its effectiveness and durability make it  the most desirable for those who desire pure, safe, fresh and good  tasting water in the home at all times.</p>
<p>4. Consider a UV water purifier if  your primary goal is a portable method of getting clean water when  needed. It is effective in eradicating bacteria and viruses. It is  important to note, however, that the UV method alone will not remove  contaminants like heavy metals, pesticides and will not make water taste  good.</p>
<p><strong>Top Tips and Warning </strong></p>
<p>•  Don’t compromise and choose  the most advance water purification technology of RO for pure, safe,  fresh and good tasting water at home.<br />
•  Please ensure to buy water  purifier of well reputed &amp; trusted brand.<br />
•  While buying RO  purifier, please ensure that water is just not only purified but also  well protected in the storage tank.<br />
•  Please check that the internal  parts used in the system coming in contact with water are of  international quality and are of food grade materials.<br />
•  Please  ensure to check global certification like WQA (USA) Gold Seal mark for  RO or UV systems as many local assemblers import components from local  or non-reputed Chinese suppliers assembles units in India.<br />
•  You may  also choose to look for advance Direct Flow RO water purifier (tank  less) with filter change indicators and other diagnostic electronic  interface.<br />
•  Whichever method you might choose, it is important to  keep the system maintained. Change any filters when specified by the  instructions to ensure that the water in your home stays clean and pure.<br />
•   Levels of water contaminants are hard to determine for the untrained  individual, so when purchasing a filtration or purification system, be  sure that the retailer is reputable and knowledgeable.</p>
<p>There are  many ro water purifier companies in the market with different range  &amp; variety. Whirlpool of India is  one of the leading manufacturer  and marketer of major home appliances in India. It manufactures  different types of <a href="http://www.whirlpoolindia.com/">water purifiers</a>.</p>
<p>The  Variety of models is designed to suit the necessities of different  classes of consumers and is highly appreciated in the market. For more  details and information you can visit our online portal <strong>www.whirlpoolindia.com</strong></p>
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		<title>Microwave Appliances from Whirlpool India</title>
		<link>http://whirlpoolofindia.wordpress.com/2010/06/21/microwave-appliances-from-whirlpool-india/</link>
		<comments>http://whirlpoolofindia.wordpress.com/2010/06/21/microwave-appliances-from-whirlpool-india/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 12:59:16 +0000</pubDate>
		<dc:creator>whirlpoolofindia</dc:creator>
				<category><![CDATA[Microwave Oven]]></category>
		<category><![CDATA[Whirlpool India]]></category>
		<category><![CDATA[Convection Microwave]]></category>
		<category><![CDATA[microwave appliances]]></category>
		<category><![CDATA[Microwaves]]></category>

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		<description><![CDATA[A high-quality microwave is a multipurpose appliance addition to any eventful kitchen, allowing you to heat up the food, cook ready meals and whole dishes in a little bit of time in a usual oven. Microwave ovens generate electromagnetic rays. This radiation stimulates the water molecules in food which causes the food to heat up. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whirlpoolofindia.wordpress.com&amp;blog=2437639&amp;post=24&amp;subd=whirlpoolofindia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A high-quality microwave is a multipurpose appliance addition to any  eventful kitchen, allowing you to heat up the food, cook ready meals and  whole dishes in a little bit of time in a usual oven.</p>
<p><a href="http://www.whirlpoolindia.com/Products.aspx?SubCatID=12&amp;PID=49"><img class="alignnone size-medium wp-image-25" title="Microwave Oven" src="http://whirlpoolofindia.files.wordpress.com/2010/06/microwave.jpg?w=198&#038;h=300" alt="Microwave Oven" width="198" height="300" /></a><br />
Microwave ovens generate electromagnetic rays. This radiation  stimulates the water molecules in food which causes the food to heat  up. <a href="http://www.whirlpoolindia.com/">Microwave appliances</a> do not infiltrate very acutely so food heated  for a small time will be warm on the outside but still cold in the  center; this is why it is important to mix foods during heating. Because  only the food is heated rather than the oven itself, foods cooked in a  microwave will by no means build up a coating.</p>
<p>We can  differentiate them in four types &#8211; <strong>countertop microwave oven,  convection oven, combination oven and over-the-range or built-in  microwave</strong>.  To help in selecting the right one for your kitchen we  describes all the types here :-</p>
<p><strong>Countertop microwave oven</strong><br />
This  is suitable for those who have larger or wider kitchen countertop. This  is simple in function you merely need to plug it into the wall and can  start heating or cooking your meals.</p>
<p><strong>Convection microwave</strong><br />
Such  microwave type unites conventional microwave technology with heat  energy to let you bake, auburn, and grill your food. It comes equipped  with heating constituent and also includes a fan to assist hot air  movement. These elements make this type of oven a real power saver.  Cooking with a convection microwave requires some alterations, but  proves much easier and more worthwhile in the long run.</p>
<p><strong>Combination  microwave</strong><br />
Combination ovens combine the good organization of a  microwave with the traditional browning and roasting of a conventional  oven and grill. The benefit of this type of microwave is it gives you  the flexibility to switch between types, making it possible to heat food  the way you do in a convection microwave oven or a conventional oven.</p>
<p><strong>Over-the-range  and built-in microwave</strong><br />
If your countertop is a bit jam-packed  and you can’t just make a space for a countertop microwave, a built-in  or over-the-range oven can be the best choice. Because of their features  plus the fitting cost, these microwaves generally come more costly.</p>
<p><a href="http://www.whirlpoolindia.com/Products.aspx?SubCatID=7&amp;PID=166"><img class="alignnone size-medium wp-image-26" title="Microwaves" src="http://whirlpoolofindia.files.wordpress.com/2010/06/whirlpool-microwave-oven-max-28bl.jpg?w=285&#038;h=300" alt="Microwaves" width="285" height="300" /></a><br />
The  <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=4">microwave oven</a> is a versatile time reduction kitchen appliance that  uses radiation to heat food. This is the same food cooking way cooked in  the microwave is as healthy as food cooked in other ways. Research  advises that cooking food in microwaves preserves more vitamins,  minerals and nutrients than boiling.</p>
<p>There are many kitchen  appliance companies in the market with different range &amp; variety.   Whirlpool is one of the leading manufacturer and marketer of major home  appliances in India. It manufactures different types of <a href="http://www.whirlpoolindia.com/ProductListing.aspx?SubCatID=12">microwaves</a>.  The Variety of models is designed to suit the necessities of different  classes of consumers and is highly appreciated in the market.</p>
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		<title>Vital features of a fridge</title>
		<link>http://whirlpoolofindia.wordpress.com/2010/05/20/vital-features-of-a-fridge/</link>
		<comments>http://whirlpoolofindia.wordpress.com/2010/05/20/vital-features-of-a-fridge/#comments</comments>
		<pubDate>Thu, 20 May 2010 05:50:26 +0000</pubDate>
		<dc:creator>whirlpoolofindia</dc:creator>
				<category><![CDATA[Whirlpool India]]></category>
		<category><![CDATA[Whirlpool products]]></category>
		<category><![CDATA[fridge]]></category>
		<category><![CDATA[fridges]]></category>
		<category><![CDATA[home appliances]]></category>

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		<description><![CDATA[Fridges are the home appliances which you don&#8217;t buy everyday but instead plan to use for some years. Taking into account the vast range of choices available in the market, it would be sensible to explore the ones available and settle on according to your own household needs. Hence size, features, space all are important [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whirlpoolofindia.wordpress.com&amp;blog=2437639&amp;post=20&amp;subd=whirlpoolofindia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong><a title="Fridges" href="http://whirlpoolindia.com/product_details.aspx?catid=1">Fridges</a> are the home appliances which you don&#8217;t buy everyday but instead plan to use for some years. Taking into account the vast range of choices available in the market, it would be sensible to explore the ones available and settle on according to your own household needs. Hence size, features, space all are important factors to be considered.</strong></p>
<p>The following points should be considered essentially before buying a fridge -</p>
<ul>
<li><strong>Fridge Types:</strong> Household refrigerators come in two types: <a href="http://whirlpoolindia.com/ProductListing.aspx?SubCatID=1">direct cool</a> and <a href="http://whirlpoolindia.com/ProductListing.aspx?SubCatID=10">frost-free</a>. Direct cooling ones are mostly single door fridges and frost-free fridges are mostly double and multiple doors<strong>.</strong></li>
<li><strong>Fridge Size:</strong>.  The width and depth of the fridges with the doors open should be exact. <a href="http://whirlpoolindia.com/product_details.aspx?catid=1">Refrigerators</a> need to have at least a foot of &#8220;breathing space&#8221; on each side.</li>
<li><strong>Capacity and Flexibility:</strong> Fridges are available in many sizes, with adjustable interior shelving and storage space.</li>
<li><strong>Efficiency:</strong> An efficient fridge will consume less electricity and hence it wouldn&#8217;t cause you an exorbitant monthly electricity bill and will also keep your things preserved at the same time.</li>
<li><strong>Performance Features:</strong> All fridges are designed to cool and freeze, but there are certain performance features which makes its everyday use easier.</li>
<li><strong>Maintenance and Upkeep:</strong> The fridge keeps running constantly all the time so, a model which makes everyday maintenance easy and worriless is more beneficial.
<p><div class="wp-caption alignnone" style="width: 147px"><a href="http://whirlpoolindia.com/Products.aspx?SubCatID=1&amp;PID=4"><img title="Whirlpool India Fridge" src="http://whirlpoolindia.com/images/Product/mid/12.jpg" alt="Whirlpool India Fridge" width="137" height="236" /></a><p class="wp-caption-text">Whirlpool India Fridge</p></div></li>
</ul>
<p>Keeping summers in mind, the refrigerator companies are now focusing on high-end frost free and large capacity i.e. over 230 litres direct cool fridges.</p>
<ul>
<li>Whirlpool India is also launching new range called Mastermind in capacity      of 220 litres, 250 litres and 280 litres. Whirlpool&#8217;s new product target      is the consumers with requirements of not very big capacities.<br />
The key features offered by whirlpool India in the fridges are 3 doors, air      booster system, freshness booster system, large (34l)and separate      vegetable drawer and deodorizer</li>
</ul>
<p>Today, Whirlpool India is the most recognized brand in <a href="http://www.whirlpoolindia.com/">home appliances in India</a> and holds a market share of over 25% each of these manufacturing set-ups features an infrastructure that is witness of Whirlpool&#8217;s assurance towards consumer interests and advanced technology.   The product range is designed in a way that it employs unique technology and offers consumer relevant solutions.</p>
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		<title>Whirlpool India Air Conditioners for Indian summers</title>
		<link>http://whirlpoolofindia.wordpress.com/2010/04/01/whirlpool-india-air-conditioners/</link>
		<comments>http://whirlpoolofindia.wordpress.com/2010/04/01/whirlpool-india-air-conditioners/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 10:23:47 +0000</pubDate>
		<dc:creator>whirlpoolofindia</dc:creator>
				<category><![CDATA[Air Conditioner]]></category>
		<category><![CDATA[air conditioners]]></category>
		<category><![CDATA[home air conditioners]]></category>
		<category><![CDATA[split ac]]></category>
		<category><![CDATA[split air conditioner]]></category>
		<category><![CDATA[split air conditioners]]></category>

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		<description><![CDATA[Often climatic changes propel us to buy things that give us comfort during that period. Especially in Indian summers where the forecast for hot days are inevitable, the need to buy home air conditioners is on our priority list. This is where Whirlpool India can help you by cooling not just your homes but also [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whirlpoolofindia.wordpress.com&amp;blog=2437639&amp;post=17&amp;subd=whirlpoolofindia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div><strong></p>
<div class="mceTemp">
<dl class="wp-caption alignnone">
<dt class="wp-caption-dt"><strong><img title="Air Conditioners" src="http://www.whirlpoolindia.com/images/Category/AirConditionerImage.jpg" alt="Air Conditioners" width="258" height="390" /></strong><strong>Often climatic changes propel us to buy things that give us comfort during that period. Especially in Indian summers where the forecast for hot days are inevitable, the need to buy home air conditioners is on our priority list. This is where Whirlpool India can help you by cooling not just your homes but also your loved ones and give you moments to cherish. </strong></dt>
</dl>
</div>
<p></strong></div>
<div>This summer, Whirlpool India has unveiled the smart and intelligent mastermind range of home air conditioners that provide cooling solutions to suit the Indian climate. This mastermind series come in <a href="http://www.whirlpoolindia.com/ProductListing.aspx?SubCatID=11" target="_self">split ACs</a> having a varied choice of look, design, sliding panels, and colors to perfectly suit your home and office décor.<strong> </strong></div>
<div></div>
<div><strong>Whirlpool India</strong> has perfectly incorporated a host of unique and qualitative features, technology and design in its mastermind range to bring you the best cooling solutions in the industry. The <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=3" target="_self">air conditioners</a> come with an advanced sixth sense technology that exactly understands what type of cooling you need and when. This has been done with the use of the MPFI technology so that you can enjoy enhanced and efficient cooling without any botherations. They are in-built with a self cleaning function where a scientific combination of filters stop bacterial and fungal growth and cleanse and purify the air you breathe. It also adds an aroma to the air to relax and soothe your tired mind.</div>
<div>
<p>And if you had a complaint about the long hours of wait for total cooling, <strong>Whirlpool India now offers the fast forward cooling system</strong>. The air conditioner is embedded with ultra unique software that provides maximum and instant cooling everywhere around you and that too within 30 minutes of being turned on. And all these features are available at your finger tips. Just touch your smartly built remote and you can adjust the temperature to your liking from anywhere.</p>
<p>The best part of buying Whirlpool <strong><a href="http://www.whirlpoolindia.com/product_details.aspx?catid=3">air conditioners</a></strong> is that inspite of having a plethora of features; they are available at an <span style="text-decoration:underline;"><strong>unbelievably affordable cost</strong></span> and also save energy due to its highest energy rating. So, trust <strong>Whirlpool India</strong> and invest in its cooling solution to enhance your quality of life.</p>
</div>
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		<title>Whirlpool Plans to achieve 15 pc market share in ACs by 2012</title>
		<link>http://whirlpoolofindia.wordpress.com/2010/03/06/whirlpool-plans-to-achieve-15-pc-market-share-in-acs-by-2012/</link>
		<comments>http://whirlpoolofindia.wordpress.com/2010/03/06/whirlpool-plans-to-achieve-15-pc-market-share-in-acs-by-2012/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 10:17:33 +0000</pubDate>
		<dc:creator>whirlpoolofindia</dc:creator>
				<category><![CDATA[Air Conditioner]]></category>
		<category><![CDATA[Whirlpool India]]></category>
		<category><![CDATA[Whirlpool India News]]></category>
		<category><![CDATA[Whirlpool products]]></category>
		<category><![CDATA[air conditioners]]></category>
		<category><![CDATA[double door refrigerators]]></category>
		<category><![CDATA[new air conditioners]]></category>
		<category><![CDATA[single ddoor refrigerator]]></category>
		<category><![CDATA[split ACs]]></category>

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		<description><![CDATA[CHENNAI: Home appliances major Whirlpool India, a subsidiary of Whirlpool Corporation, USA, on Wednesday said it aimed at achieving a 15 percent market share in the air conditioning segment by the year 2012. &#8220;Currently we have a market share of around five percent. We aim to reach 15 percent market share (in the air conditioning [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whirlpoolofindia.wordpress.com&amp;blog=2437639&amp;post=15&amp;subd=whirlpoolofindia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>CHENNAI: Home appliances major Whirlpool India, a subsidiary of Whirlpool Corporation, USA, on Wednesday said it aimed at achieving a 15 percent market share in the air conditioning segment by the year 2012.</strong></p>
<p>&#8220;Currently we have a market share of around five percent. We aim to reach 15 percent market share (in the air  conditioning segment) by 2012&#8243; Whirlpool India Corporate Affairs and Strategy-Asia  (South) Vice-President Shantanu Das Gupta told reporters after unveiling 35  models of <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=3">split ACs</a> under Mastermind Chrome and Aviator series here.</p>
<p>To help the company achieve the target, Whirlpool would appoint around 1,500  dealers in more than 200 cities by end of 2010, by which time Whirlpool hoped to  reach a market share of 9 to 10 percent.</p>
<p>The company sold less than a lakh ACs in 2009 and aimed to sell around three lakh by 2012, he said.</p>
<p>Gupta said the company has allotted Rs 15 crore for brand promotion.</p>
<p>On the launch of <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=3">new air conditioners</a> rated in three to five star categories, he said these <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=3">ACs</a> are priced between Rs 21,000 to Rs 33,000  for the Mastermind Chrome series and between rs 23,000 to rs 33,000 for  Mastermind Aviator series.</p>
<p>To a query he said a <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=3">three star air conditioner</a> saves 22-25 percent of energy and a five star one, 43 to 45 percent.</p>
<p>Whirlpool currently has three manufacturing facilities at Faridabad, Pune and Puducherry. It manufactures <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=3">single door refrigerator</a>, <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=3">double  door</a> and washers, he added.</p>
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		<title>Whirlpool India expects double digit sales surge</title>
		<link>http://whirlpoolofindia.wordpress.com/2010/03/06/whirlpool-india-expects-double-digit-sales-surge/</link>
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		<pubDate>Sat, 06 Mar 2010 10:05:21 +0000</pubDate>
		<dc:creator>whirlpoolofindia</dc:creator>
				<category><![CDATA[Air Conditioner]]></category>
		<category><![CDATA[Microwave Oven]]></category>
		<category><![CDATA[Refrigerator]]></category>
		<category><![CDATA[Washing Machine]]></category>
		<category><![CDATA[Whirlpool India]]></category>
		<category><![CDATA[Whirlpool India News]]></category>
		<category><![CDATA[air conditioners]]></category>
		<category><![CDATA[home appliances]]></category>
		<category><![CDATA[microwave]]></category>

		<guid isPermaLink="false">http://whirlpoolofindia.wordpress.com/?p=13</guid>
		<description><![CDATA[Whirlpool of India Limited (WIL), the Indian arm of Whirlpool Corporation, is expecting to post a double digit growth rate by the end of this fiscal despite the economic downturn and increase its market share to more than 20 per cent in the Rs 9,000-10,000 crore domestic home appliances market by 2010. The company will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whirlpoolofindia.wordpress.com&amp;blog=2437639&amp;post=13&amp;subd=whirlpoolofindia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Whirlpool of India Limited (WIL)</strong>, the Indian arm of Whirlpool Corporation, is expecting to post a double digit growth rate by the end of this fiscal despite the economic downturn and increase its market share to more than 20 per cent in the Rs 9,000-10,000 crore domestic <a href="http://whirlpoolindia.com/">home appliances</a> market by 2010.</p>
<p>The company will however adopt a quarter-wise product planning cycle instead of long-term strategy to achieve its target.</p>
<p>Speaking at the launch of its new range of fully automatic top loading and front loading range of <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=2">washing machines</a> called the Whirlpool Whitemagic range, which WIL launched to celebrate 100 years of its <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=2">washing machine</a> business, Shantanu Das Gupta, vice president-marketing, WIL said, &#8221; We plan to increase WIL&#8217;s market share across the four categories of home appliances to 20 percent plus by 2010 with more emphasis on washing machines, <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=3">air conditioners</a> and <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=4">microwaves</a> where we are not as strongly positioned as in the <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=1">refrigerator</a> category.&#8221;</p>
<p>WIL claims at present to enjoy a market share of around 22 per cent in the <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=1">refrigerator</a> market which contributes around 55 per cent of the company&#8217;s turnover, 15 per cent in the <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=2">washing machine</a> market which contributes around 25 per cent of WIL&#8217;s turnover and 8-9 per cent market share in the <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=4">microwave</a> and <a href="http://www.whirlpoolindia.com/product_details.aspx?catid=3">air  conditioner</a> market</p>
<p>These four product categories constitute the &#8216;white goods&#8217; market and is estimated to be worth Rs 9000-10,000 crore at present and grow by another Rs 1800-2000 crore more in another two years.</p>
<p>&#8221; We hope to achieve strong double digit market share in ACs, microwaves and washing machine category by 2010. Main focus will be washing machines where we intend to increase WIL&#8217;s market share from 15 to 20 per cent within next year to meet WIL&#8217;s overall objective of 20 per cent market share in home appliances market by 2010.&#8221; said Dasgupta.</p>
<p>The company invested Rs 15-20 crore ($ 4 million) in the new Whitemagic range of washing machine and plans to make an annual investment worth $ 15 million (Rs 50-60 crore) in product development in India.</p>
<p>The company launched 13 products in January and had more products for the current year.</p>
<p>&#8220;In the product development area the investment in India across all category will be in the region of $25-30 million in the next two years,&#8221; said Dasgupta.</p>
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		<title>Whirlpool joins Kings XI as co-sponsors</title>
		<link>http://whirlpoolofindia.wordpress.com/2010/03/06/whirlpool-joins-kings-xi-as-co-sponsors/</link>
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		<pubDate>Sat, 06 Mar 2010 09:56:38 +0000</pubDate>
		<dc:creator>whirlpoolofindia</dc:creator>
				<category><![CDATA[Whirlpool India]]></category>
		<category><![CDATA[Whirlpool India News]]></category>
		<category><![CDATA[home appliances firm]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[IPL franchise]]></category>
		<category><![CDATA[Kings XI Punjab]]></category>

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		<description><![CDATA[Whirlpool joins Kings XI as co-sponsors NAGPUR: Leading home appliance firm Whirlpool of India on Wednesday joined hand with Kings XI Punjab as the IPL franchise team&#8217;s official co-sponsors for the coming T20 League season. &#8220;The Indian Premier League is the most eagerly anticipated event in the sporting calendar of the sub-continent. It is a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whirlpoolofindia.wordpress.com&amp;blog=2437639&amp;post=11&amp;subd=whirlpoolofindia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h1>Whirlpool joins Kings XI as co-sponsors</h1>
<p><strong>NAGPUR: Leading home appliance firm Whirlpool of India on Wednesday joined hand with Kings XI Punjab as the IPL franchise team&#8217;s official co-sponsors for the coming T20 League season. </strong></p>
<p>&#8220;The Indian Premier League is the most eagerly anticipated event in the sporting calendar of the sub-continent. It is a huge draw for both national and international cricket fans. We are very excited to be an integral part of the tournament through our association with <strong>Kings XI Punjab</strong>, which is an excellent platform to connect with our customers,&#8221; said the company&#8217;s MD Arvind Uppal.</p>
<p>KXIP&#8217;s CEO, Anil Srivatsa, also expressed his happiness over the development and said through the alliance the IPL franchise outfit was planning to bring interesting promotions for the fans.</p>
<p>The company would run a number of promotions during the tournament and as co-sponsors, they will have the logo branded on the team&#8217;s jerseys.</p>
<p>They would also have significant in-stadia presence during Kings XI Punjab matches in the form of board branding, placards, branding on cheer leader podium and seats in designated stand, the release added.</p>
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		<title>IIPM Pune students visit to Whirlpool India</title>
		<link>http://whirlpoolofindia.wordpress.com/2010/02/09/iipm-pune-students-visit-to-whirlpool-india/</link>
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		<pubDate>Tue, 09 Feb 2010 07:41:38 +0000</pubDate>
		<dc:creator>whirlpoolofindia</dc:creator>
				<category><![CDATA[Microwave Oven]]></category>
		<category><![CDATA[Refrigerator]]></category>
		<category><![CDATA[Washing Machine]]></category>
		<category><![CDATA[Whirlpool India]]></category>
		<category><![CDATA[Whirlpool products]]></category>

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		<description><![CDATA[The students of IIPM Pune have visited Whirlpool India. It was one life time experience for the students. Rajendra Lagad  from Whirlpool explained the innovative concept of production of home appliances  in the factory situated in Pune. THE VISIT to Whirlpool India was one life time experience for the students of Indian Institute of Planning [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whirlpoolofindia.wordpress.com&amp;blog=2437639&amp;post=8&amp;subd=whirlpoolofindia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>The students of IIPM Pune have visited Whirlpool India. It was one life time experience for the students. Rajendra Lagad  from Whirlpool explained the innovative concept of production of home appliances  in the factory situated in Pune.</strong></p>
<div id="attachment_9" class="wp-caption alignnone" style="width: 254px"><a href="http://whirlpoolofindia.files.wordpress.com/2010/02/whirlpool-freeze.jpg"><img class="size-medium wp-image-9" title="Whirlpool-freeze" src="http://whirlpoolofindia.files.wordpress.com/2010/02/whirlpool-freeze.jpg?w=244&#038;h=300" alt="Whirlpool Freeze" width="244" height="300" /></a><p class="wp-caption-text">Whirlpool Freeze</p></div>
<p>THE VISIT to Whirlpool India was one life time experience for the students of Indian Institute of Planning and Management (IIPM) Pune. Rajendra Lagad  from Whirlpool explained the innovative concept of production of <strong>home appliances</strong> in the factory situated in Pune. He stressed on the various brands like Nihon, Singer, IGNIS, Newchime and Sanyo and exports it to countries like Japan, Sri Lanka, Malaysia, Nigeria, Pakistan, United States and many more countries around the globe.</p>
<p>The students were also told about Whirlpool’s new venture of getting into manufacturing of 440 litre of refrigerators. The plant in Pune is just into the production of <a title="Washing Machine" href="http://www.whirlpoolindia.com/product_details.aspx?catid=2">washing machines</a>, <a title="Freezes" href="http://www.whirlpoolindia.com/product_details.aspx?catid=1">refrigerators</a> and a small volume of <a title="Ovens" href="http://www.whirlpoolindia.com/product_details.aspx?catid=4">microwave ovens</a>. The plant now produces an average of 1100 refrigerators, 1100 washing machine and approximately 700 micro waves during every shifts.</p>
<h6><span style="color:#c0c0c0;"><em>Source &#8211; http://www.merinews.com/article/iipm-pune-students-visit-to-whirlpool-india/15795167.shtml</em></span></h6>
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