Whirlpool India Air Conditioners for Indian summers April 1, 2010
Posted by whirlpoolofindia in Air Conditioner.Tags: air conditioners, home air conditioners, split ac, split air conditioner, split air conditioners
add a comment
Often climatic changes propel us to buy things that give us comfort during that period. Especially in Indian summers where the forecast for hot days are inevitable, the need to buy home air conditioners is on our priority list. This is where Whirlpool India can help you by cooling not just your homes but also your loved ones and give you moments to cherish.
And if you had a complaint about the long hours of wait for total cooling, Whirlpool India now offers the fast forward cooling system. The air conditioner is embedded with ultra unique software that provides maximum and instant cooling everywhere around you and that too within 30 minutes of being turned on. And all these features are available at your finger tips. Just touch your smartly built remote and you can adjust the temperature to your liking from anywhere.
The best part of buying Whirlpool air conditioners is that inspite of having a plethora of features; they are available at an unbelievably affordable cost and also save energy due to its highest energy rating. So, trust Whirlpool India and invest in its cooling solution to enhance your quality of life.
Whirlpool Plans to achieve 15 pc market share in ACs by 2012 March 6, 2010
Posted by whirlpoolofindia in Air Conditioner, Whirlpool India, Whirlpool India News, Whirlpool products.Tags: air conditioners, double door refrigerators, new air conditioners, single ddoor refrigerator, split ACs
add a comment
CHENNAI: Home appliances major Whirlpool India, a subsidiary of Whirlpool Corporation, USA, on Wednesday said it aimed at achieving a 15 percent market share in the air conditioning segment by the year 2012.
“Currently we have a market share of around five percent. We aim to reach 15 percent market share (in the air conditioning segment) by 2012″ Whirlpool India Corporate Affairs and Strategy-Asia (South) Vice-President Shantanu Das Gupta told reporters after unveiling 35 models of split ACs under Mastermind Chrome and Aviator series here.
To help the company achieve the target, Whirlpool would appoint around 1,500 dealers in more than 200 cities by end of 2010, by which time Whirlpool hoped to reach a market share of 9 to 10 percent.
The company sold less than a lakh ACs in 2009 and aimed to sell around three lakh by 2012, he said.
Gupta said the company has allotted Rs 15 crore for brand promotion.
On the launch of new air conditioners rated in three to five star categories, he said these ACs are priced between Rs 21,000 to Rs 33,000 for the Mastermind Chrome series and between rs 23,000 to rs 33,000 for Mastermind Aviator series.
To a query he said a three star air conditioner saves 22-25 percent of energy and a five star one, 43 to 45 percent.
Whirlpool currently has three manufacturing facilities at Faridabad, Pune and Puducherry. It manufactures single door refrigerator, double door and washers, he added.
Whirlpool India expects double digit sales surge March 6, 2010
Posted by whirlpoolofindia in Air Conditioner, Microwave Oven, Refrigerator, Washing Machine, Whirlpool India, Whirlpool India News.Tags: air conditioners, home appliances, microwave, Refrigerator, Washing Machine
add a comment
Whirlpool of India Limited (WIL), the Indian arm of Whirlpool Corporation, is expecting to post a double digit growth rate by the end of this fiscal despite the economic downturn and increase its market share to more than 20 per cent in the Rs 9,000-10,000 crore domestic home appliances market by 2010.
The company will however adopt a quarter-wise product planning cycle instead of long-term strategy to achieve its target.
Speaking at the launch of its new range of fully automatic top loading and front loading range of washing machines called the Whirlpool Whitemagic range, which WIL launched to celebrate 100 years of its washing machine business, Shantanu Das Gupta, vice president-marketing, WIL said, ” We plan to increase WIL’s market share across the four categories of home appliances to 20 percent plus by 2010 with more emphasis on washing machines, air conditioners and microwaves where we are not as strongly positioned as in the refrigerator category.”
WIL claims at present to enjoy a market share of around 22 per cent in the refrigerator market which contributes around 55 per cent of the company’s turnover, 15 per cent in the washing machine market which contributes around 25 per cent of WIL’s turnover and 8-9 per cent market share in the microwave and air conditioner market
These four product categories constitute the ‘white goods’ market and is estimated to be worth Rs 9000-10,000 crore at present and grow by another Rs 1800-2000 crore more in another two years.
” We hope to achieve strong double digit market share in ACs, microwaves and washing machine category by 2010. Main focus will be washing machines where we intend to increase WIL’s market share from 15 to 20 per cent within next year to meet WIL’s overall objective of 20 per cent market share in home appliances market by 2010.” said Dasgupta.
The company invested Rs 15-20 crore ($ 4 million) in the new Whitemagic range of washing machine and plans to make an annual investment worth $ 15 million (Rs 50-60 crore) in product development in India.
The company launched 13 products in January and had more products for the current year.
“In the product development area the investment in India across all category will be in the region of $25-30 million in the next two years,” said Dasgupta.
