Microwave Appliances from Whirlpool India June 21, 2010
Posted by whirlpoolofindia in Microwave Oven, Whirlpool India.Tags: Convection Microwave, microwave appliances, Microwave Oven, Microwaves
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A high-quality microwave is a multipurpose appliance addition to any eventful kitchen, allowing you to heat up the food, cook ready meals and whole dishes in a little bit of time in a usual oven.
Microwave ovens generate electromagnetic rays. This radiation stimulates the water molecules in food which causes the food to heat up. Microwave appliances do not infiltrate very acutely so food heated for a small time will be warm on the outside but still cold in the center; this is why it is important to mix foods during heating. Because only the food is heated rather than the oven itself, foods cooked in a microwave will by no means build up a coating.
We can differentiate them in four types – countertop microwave oven, convection oven, combination oven and over-the-range or built-in microwave. To help in selecting the right one for your kitchen we describes all the types here :-
Countertop microwave oven
This is suitable for those who have larger or wider kitchen countertop. This is simple in function you merely need to plug it into the wall and can start heating or cooking your meals.
Convection microwave
Such microwave type unites conventional microwave technology with heat energy to let you bake, auburn, and grill your food. It comes equipped with heating constituent and also includes a fan to assist hot air movement. These elements make this type of oven a real power saver. Cooking with a convection microwave requires some alterations, but proves much easier and more worthwhile in the long run.
Combination microwave
Combination ovens combine the good organization of a microwave with the traditional browning and roasting of a conventional oven and grill. The benefit of this type of microwave is it gives you the flexibility to switch between types, making it possible to heat food the way you do in a convection microwave oven or a conventional oven.
Over-the-range and built-in microwave
If your countertop is a bit jam-packed and you can’t just make a space for a countertop microwave, a built-in or over-the-range oven can be the best choice. Because of their features plus the fitting cost, these microwaves generally come more costly.
The microwave oven is a versatile time reduction kitchen appliance that uses radiation to heat food. This is the same food cooking way cooked in the microwave is as healthy as food cooked in other ways. Research advises that cooking food in microwaves preserves more vitamins, minerals and nutrients than boiling.
There are many kitchen appliance companies in the market with different range & variety. Whirlpool is one of the leading manufacturer and marketer of major home appliances in India. It manufactures different types of microwaves. The Variety of models is designed to suit the necessities of different classes of consumers and is highly appreciated in the market.
Vital features of a fridge May 20, 2010
Posted by whirlpoolofindia in Whirlpool India, Whirlpool products.Tags: fridge, fridges, home appliances
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Fridges are the home appliances which you don’t buy everyday but instead plan to use for some years. Taking into account the vast range of choices available in the market, it would be sensible to explore the ones available and settle on according to your own household needs. Hence size, features, space all are important factors to be considered.
The following points should be considered essentially before buying a fridge -
- Fridge Types: Household refrigerators come in two types: direct cool and frost-free. Direct cooling ones are mostly single door fridges and frost-free fridges are mostly double and multiple doors.
- Fridge Size:. The width and depth of the fridges with the doors open should be exact. Refrigerators need to have at least a foot of “breathing space” on each side.
- Capacity and Flexibility: Fridges are available in many sizes, with adjustable interior shelving and storage space.
- Efficiency: An efficient fridge will consume less electricity and hence it wouldn’t cause you an exorbitant monthly electricity bill and will also keep your things preserved at the same time.
- Performance Features: All fridges are designed to cool and freeze, but there are certain performance features which makes its everyday use easier.
- Maintenance and Upkeep: The fridge keeps running constantly all the time so, a model which makes everyday maintenance easy and worriless is more beneficial.
Whirlpool India Fridge
Keeping summers in mind, the refrigerator companies are now focusing on high-end frost free and large capacity i.e. over 230 litres direct cool fridges.
- Whirlpool India is also launching new range called Mastermind in capacity of 220 litres, 250 litres and 280 litres. Whirlpool’s new product target is the consumers with requirements of not very big capacities.
The key features offered by whirlpool India in the fridges are 3 doors, air booster system, freshness booster system, large (34l)and separate vegetable drawer and deodorizer
Today, Whirlpool India is the most recognized brand in home appliances in India and holds a market share of over 25% each of these manufacturing set-ups features an infrastructure that is witness of Whirlpool’s assurance towards consumer interests and advanced technology. The product range is designed in a way that it employs unique technology and offers consumer relevant solutions.
Whirlpool India Air Conditioners for Indian summers April 1, 2010
Posted by whirlpoolofindia in Air Conditioner.Tags: air conditioners, home air conditioners, split ac, split air conditioner, split air conditioners
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Often climatic changes propel us to buy things that give us comfort during that period. Especially in Indian summers where the forecast for hot days are inevitable, the need to buy home air conditioners is on our priority list. This is where Whirlpool India can help you by cooling not just your homes but also your loved ones and give you moments to cherish.
And if you had a complaint about the long hours of wait for total cooling, Whirlpool India now offers the fast forward cooling system. The air conditioner is embedded with ultra unique software that provides maximum and instant cooling everywhere around you and that too within 30 minutes of being turned on. And all these features are available at your finger tips. Just touch your smartly built remote and you can adjust the temperature to your liking from anywhere.
The best part of buying Whirlpool air conditioners is that inspite of having a plethora of features; they are available at an unbelievably affordable cost and also save energy due to its highest energy rating. So, trust Whirlpool India and invest in its cooling solution to enhance your quality of life.
Whirlpool Plans to achieve 15 pc market share in ACs by 2012 March 6, 2010
Posted by whirlpoolofindia in Air Conditioner, Whirlpool India, Whirlpool India News, Whirlpool products.Tags: air conditioners, double door refrigerators, new air conditioners, single ddoor refrigerator, split ACs
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CHENNAI: Home appliances major Whirlpool India, a subsidiary of Whirlpool Corporation, USA, on Wednesday said it aimed at achieving a 15 percent market share in the air conditioning segment by the year 2012.
“Currently we have a market share of around five percent. We aim to reach 15 percent market share (in the air conditioning segment) by 2012″ Whirlpool India Corporate Affairs and Strategy-Asia (South) Vice-President Shantanu Das Gupta told reporters after unveiling 35 models of split ACs under Mastermind Chrome and Aviator series here.
To help the company achieve the target, Whirlpool would appoint around 1,500 dealers in more than 200 cities by end of 2010, by which time Whirlpool hoped to reach a market share of 9 to 10 percent.
The company sold less than a lakh ACs in 2009 and aimed to sell around three lakh by 2012, he said.
Gupta said the company has allotted Rs 15 crore for brand promotion.
On the launch of new air conditioners rated in three to five star categories, he said these ACs are priced between Rs 21,000 to Rs 33,000 for the Mastermind Chrome series and between rs 23,000 to rs 33,000 for Mastermind Aviator series.
To a query he said a three star air conditioner saves 22-25 percent of energy and a five star one, 43 to 45 percent.
Whirlpool currently has three manufacturing facilities at Faridabad, Pune and Puducherry. It manufactures single door refrigerator, double door and washers, he added.
Whirlpool India expects double digit sales surge March 6, 2010
Posted by whirlpoolofindia in Air Conditioner, Microwave Oven, Refrigerator, Washing Machine, Whirlpool India, Whirlpool India News.Tags: air conditioners, home appliances, microwave, Refrigerator, Washing Machine
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Whirlpool of India Limited (WIL), the Indian arm of Whirlpool Corporation, is expecting to post a double digit growth rate by the end of this fiscal despite the economic downturn and increase its market share to more than 20 per cent in the Rs 9,000-10,000 crore domestic home appliances market by 2010.
The company will however adopt a quarter-wise product planning cycle instead of long-term strategy to achieve its target.
Speaking at the launch of its new range of fully automatic top loading and front loading range of washing machines called the Whirlpool Whitemagic range, which WIL launched to celebrate 100 years of its washing machine business, Shantanu Das Gupta, vice president-marketing, WIL said, ” We plan to increase WIL’s market share across the four categories of home appliances to 20 percent plus by 2010 with more emphasis on washing machines, air conditioners and microwaves where we are not as strongly positioned as in the refrigerator category.”
WIL claims at present to enjoy a market share of around 22 per cent in the refrigerator market which contributes around 55 per cent of the company’s turnover, 15 per cent in the washing machine market which contributes around 25 per cent of WIL’s turnover and 8-9 per cent market share in the microwave and air conditioner market
These four product categories constitute the ‘white goods’ market and is estimated to be worth Rs 9000-10,000 crore at present and grow by another Rs 1800-2000 crore more in another two years.
” We hope to achieve strong double digit market share in ACs, microwaves and washing machine category by 2010. Main focus will be washing machines where we intend to increase WIL’s market share from 15 to 20 per cent within next year to meet WIL’s overall objective of 20 per cent market share in home appliances market by 2010.” said Dasgupta.
The company invested Rs 15-20 crore ($ 4 million) in the new Whitemagic range of washing machine and plans to make an annual investment worth $ 15 million (Rs 50-60 crore) in product development in India.
The company launched 13 products in January and had more products for the current year.
“In the product development area the investment in India across all category will be in the region of $25-30 million in the next two years,” said Dasgupta.
IIPM Pune students visit to Whirlpool India February 9, 2010
Posted by whirlpoolofindia in Microwave Oven, Refrigerator, Washing Machine, Whirlpool India, Whirlpool products.Tags: Microwave Oven, Refrigerator, Washing Machine
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The students of IIPM Pune have visited Whirlpool India. It was one life time experience for the students. Rajendra Lagad from Whirlpool explained the innovative concept of production of home appliances in the factory situated in Pune.
Whirlpool Freeze
THE VISIT to Whirlpool India was one life time experience for the students of Indian Institute of Planning and Management (IIPM) Pune. Rajendra Lagad from Whirlpool explained the innovative concept of production of home appliances in the factory situated in Pune. He stressed on the various brands like Nihon, Singer, IGNIS, Newchime and Sanyo and exports it to countries like Japan, Sri Lanka, Malaysia, Nigeria, Pakistan, United States and many more countries around the globe.
The students were also told about Whirlpool’s new venture of getting into manufacturing of 440 litre of refrigerators. The plant in Pune is just into the production of washing machines, refrigerators and a small volume of microwave ovens. The plant now produces an average of 1100 refrigerators, 1100 washing machine and approximately 700 micro waves during every shifts.
Source – http://www.merinews.com/article/iipm-pune-students-visit-to-whirlpool-india/15795167.shtml
Whirlpool launches new appliances range January 8, 2008
Posted by whirlpoolofindia in Whirlpool India, Whirlpool products.Tags: Whirlpool India, Whirlpool India New Appliances, Whirlpool India Professional
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Whirlpool Launches New Home Appliances
New Delhi, Oct 10 – Keen to cash in on the festive season, home appliances company Whirlpool Corp announced here Wednesday the launch of a new range of home appliances and Rs.4.5 million worth bumper prizes.
The new product range includes frost-free refrigerators named ‘Professional’ and ‘MagiCook’ microwave ovens. The bumper prizes are 30 home makeovers that include refurbishing, painting and carpeting worth Rs.150,000 each.
‘The company targets a growth of 20 percent this year over last year,’ said Arvind Uppal, managing director of Whirlpool Of India Ltd, a subsidiary of Whirlpool Corp, at the launch.
‘Our target customers are contemporary woman professionals who are also homemakers,’ he added.
With this launch, the company expects to increase its share in the frost-free refrigerator segment to 30 percent. It reportedly holds 22.1 per cent market share in this segment currently.
‘With this launch we are confident about attaining a leadership position in the frost-free segment,’ said Shantanu Das Gupta, vice-president marketing of Whirlpool Of India Ltd.
Commenting on the company’s marketing strategy, Gupta said: ‘We will come up with two new advertisements. We will make these products available only at 1,500 retail outlets across India out of the total 7,500 such stores.’
He also stated that every year buying increases by at least 30 percent during the festive season in comparison to sales during rest of the year.
Bollywood actors Kajol and Ajay Devgan will continue to endorse the brand, he added.
Resources – http://www.earthtimes.org/articles/show/121838.html
Whirlpool India Plans January 3, 2008
Posted by whirlpoolofindia in Whirlpool India, Whirlpool products.Tags: Whirlpool India, whirlpool India plans
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Whirlpool India plans breakeven by March’ 08
New Delhi: Home appliances major Whirlpool India break even by the end of this fiscal while targeting a 20-25 per cent jump in its topline products during the second quarter.
”We are improving quarter on quarter and are hoping for a breakeven by March-2008,” company’s Vice President (Marketing) Shantanu Das Gupta told reporters here after launching new products, including refrigerators and microwaves.
Company’s operating profit was Rs 63 crore last year and net earnings were Rs 15 crore.
The company will invest Rs 80 crore in next 12-18 months in expanding its product portfolio, Managing Director Arvind Uppal said, adding that volumes are increasing by 20-25 per cent.
”Exports are under pressure as the margins have gone down and are affecting our profitability,” Gupta said, adding that it accounted nearly 12 per cent of company’s total revenues.
With the launch of new products, company expects a growth of 20 per cent in this festive season over last year.
”We expect to increase share in the fast growing frost free segment to 30 per cent by the end of this fiscal. The company is also targeting an agressive 10 per cent share in tne microwave category,” he added.
Whirlpool products are avilable in 7,500 retail outlets across the country. It has a 25 per cent market share in direct cool segment and 22.5 per cent in frost free. It is also mulling to enter into the water purifier and modular kitchen segment.
The new Whirlpool professional refrigerators are priced at Rs 31,200-Rs 38,100 while the microwave at Rs 4,000-9,250.
The company has three manufacturing plants at Faridabad, Ranjangaon and Puducherry.
Whirlpool - World’s leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion and more than 80000 employees.
